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Retail & F&B · 2025

An online store that doubled weekend orders

A fast, photogenic e-commerce site with click-and-collect, built to match a much-loved café brand.

WebsitesE-commerceIT Outsourcing
Lumen CaféRetail & F&B
2.1×
Weekend online orders
1.4s
Largest contentful paint
+38%
Repeat customers
The challenge

Lumen had queues out the door on weekends but no way to order ahead, and an old site that loaded slowly and looked nothing like the café.

Our approach

Two design concepts later, we built a product catalogue with click-and-collect, payment integration and a menu that the team updates themselves. Performance was a first-class goal — every image optimised, the page interactive in well under two seconds.

The outcome

Weekend online orders more than doubled within two months, and a third of those became repeat customers thanks to a simple loyalty nudge at checkout.

“Our website finally looks as good as our coffee — and it actually makes us money now.”

— Owner, Lumen Café

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